Offre de thèse - Massey Université, NZL
The purpose of the project is to examine the contexts and complexities as well as key stakeholder perceptions of alcohol sponsorship of sport and prospective policy reform. This project will contextualise a ban of alcohol sponsorship of sport by the Law Commission and the Ministerial Forum as a socio-cultural and political-economic ‘wicked problem’ to the provision and support of professional sports events in New Zealand. In doing so, the project addresses the following research questions: (1) How do particular stakeholders perceive, negotiate and justify alcohol sponsorship of sport and proposed changes of a ban on alcohol sponsorship? (2a) What is the nature of alcohol sponsorship at the Wellington Sevens and Auckland Nines? (2b) How do event attendees perceive alcohol sponsorship at the Wellington Sevens and Auckland Nines? (3) What has contributed to a change to sponsorship agreements with alcohol brands in regards to alcohol naming rights of the Coast2Coast (formerly the Speight’s Coast2Coast) and the ASB Classis Men’s Tennis Tournament (formerly the Heineken Open)?
The scholarship is worth $25,000/yr for maximum of 3 years. Fees are not included.
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